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Simplehuman
Client:
Simplehuman
Year:
2004~2013
From 2004 to 2009, I worked as a Senior Industrial Designer at simplehuman, helping identify user needs, propose new product opportunities, and turn early concepts into production-ready consumer houseware products. My role involved user research, concept development, executive presentations, and close collaboration with engineering and overseas manufacturing teams to bring designs into mass production. I contributed to several successful product lines, including a plastic trash bin series that exceeded first-year sales expectations by 300% and remained in production for over a decade.
Simplehuman Plastic Can
This plastic trash can series was my first mass-production project developed from concept to market at simplehuman. The design came from user research around smaller living spaces, durability, transportation cost, and daily use problems such as moving a full bin or keeping the lid secure around pets. I created a slim, stackable form with rear wheels, a lid-lock detail, and metal accents at key touchpoints to connect the product back to simplehuman’s premium stainless-steel identity. The first release exceeded sales expectations by over 300% and later expanded into multiple sizes and forms.
这款塑料垃圾桶系列，是我在 simplehuman 第一个从概念到量产上市的产品。设计来自用户研究，包括居住空间变小、耐用性、运输成本，以及日常使用中装满后移动困难、家中宠物可能碰倒垃圾桶等问题。我设计了细长、可堆叠的桶身，加入后轮、上盖锁定细节，并在关键接触点加入金属质感，延续 simplehuman 原本不锈钢产品的高级感。第一款上市后销售超过预期 300%，之后也扩展成多个尺寸和形式的系列产品。
这款塑料垃圾桶系列，是我在 simplehuman 第一个从概念到量产上市的产品。设计来自用户研究，包括居住空间变小、耐用性、运输成本，以及日常使用中装满后移动困难、家中宠物可能碰倒垃圾桶等问题。我设计了细长、可堆叠的桶身，加入后轮、上盖锁定细节，并在关键接触点加入金属质感，延续 simplehuman 原本不锈钢产品的高级感。第一款上市后销售超过预期 300%，之后也扩展成多个尺寸和形式的系列产品。
X-Fram Hamper
I designed the X-Frame Hamper from early concept through production, bringing simplehuman’s metal product language into a category that was often dominated by wooden-frame hampers. The X-frame structure made the product stable and easy to move — users could simply lift the handles and carry the whole hamper when needed. I worked closely with U.S. engineering and overseas factories to refine the steel frame, removable bag, fabric attachment, and rubber feet. I also selected a two-fabric bag construction: a clean woven fabric for privacy and a breathable mesh panel to help reduce odor while keeping the contents visually hidden. The final product became a long-running simplehuman item that is still sold today.
我从早期概念到量产设计了 X-Frame Hamper，把 simplehuman 擅长的金属产品语言带入一个当时多以木框为主的洗衣篮品类。X-frame 结构让产品更稳定，也更容易移动——用户需要时可以直接提起把手，把整个洗衣篮拿走。我和美国工程团队及海外工厂合作，调整钢制框架、可拆卸布袋、布袋固定方式和底部橡胶脚垫。我也选择了两种布料组合：主布料保持干净质感和遮蔽性，透气网布则帮助减少脏衣物闷住产生味道，同时不让里面的内容物太明显。最终这个产品成为 simplehuman 长期销售的产品之一，至今仍在市场上贩售。
我从早期概念到量产设计了 X-Frame Hamper，把 simplehuman 擅长的金属产品语言带入一个当时多以木框为主的洗衣篮品类。X-frame 结构让产品更稳定，也更容易移动——用户需要时可以直接提起把手，把整个洗衣篮拿走。我和美国工程团队及海外工厂合作，调整钢制框架、可拆卸布袋、布袋固定方式和底部橡胶脚垫。我也选择了两种布料组合：主布料保持干净质感和遮蔽性，透气网布则帮助减少脏衣物闷住产生味道，同时不让里面的内容物太明显。最终这个产品成为 simplehuman 长期销售的产品之一，至今仍在市场上贩售。
Simplehuman Paper/Plastic Bag Holder
At the time, simplehuman already had a plastic bag holder, but there was no solution for paper bags, even though paper bags were becoming more common in the home. I saw an opportunity to combine both needs into one tabletop organizer. The upper section stores paper bags or magazines upright, while the side opening allows plastic bags to be inserted and pulled out from the front. Using simplehuman’s clean stainless-steel language, the design turned a messy everyday storage problem into a more organized and intentional home product.
当时 simplehuman 已经有塑料袋收纳产品，但还没有针对纸袋的解决方案，而纸袋在家庭中也越来越常见。我看到这个机会后，希望把纸袋和塑料袋的收纳需求整合成一个桌面产品。上方区域可以直立收纳纸袋或杂志，侧边开口可以塞入塑料袋，并从前方轻松抽取。设计上延续 simplehuman 简洁的不锈钢语言，把一个日常容易混乱的收纳问题，转化成更有秩序感的家居产品。
当时 simplehuman 已经有塑料袋收纳产品，但还没有针对纸袋的解决方案，而纸袋在家庭中也越来越常见。我看到这个机会后，希望把纸袋和塑料袋的收纳需求整合成一个桌面产品。上方区域可以直立收纳纸袋或杂志，侧边开口可以塞入塑料袋，并从前方轻松抽取。设计上延续 simplehuman 简洁的不锈钢语言，把一个日常容易混乱的收纳问题，转化成更有秩序感的家居产品。
Simplehuman Vanity Sensor Mirror
This vanity mirror began as simplehuman’s move into a new product category. My role was to research the market, understand what kind of mirror would fit the brand, and define the right balance of form, lighting, and user interaction. At the time, many vanity mirrors felt decorative or traditional, so I used a cleaner circular form, integrated ring light, warm/cool lighting options, and sensor activation to create a more modern and functional experience. I worked from concept development through production, helping turn the product direction into a refined daily-use mirror.
这款化妆镜是 simplehuman 进入新产品品类的项目。我的角色是进行市场调研，判断什么样的化妆镜适合 simplehuman，并定义造型、灯光和用户互动之间的平衡。当时许多化妆镜仍然偏装饰、偏传统，所以我采用更简洁的圆形造型、一体式环形灯、冷暖光切换，以及靠近时自动亮起的感应功能，创造出更现代、更实用的使用体验。我从概念发展一路参与到量产落地，帮助把这个产品方向转化成一款精致的日常化妆镜。
这款化妆镜是 simplehuman 进入新产品品类的项目。我的角色是进行市场调研，判断什么样的化妆镜适合 simplehuman，并定义造型、灯光和用户互动之间的平衡。当时许多化妆镜仍然偏装饰、偏传统，所以我采用更简洁的圆形造型、一体式环形灯、冷暖光切换，以及靠近时自动亮起的感应功能，创造出更现代、更实用的使用体验。我从概念发展一路参与到量产落地，帮助把这个产品方向转化成一款精致的日常化妆镜。
Simplehuman Recycle Can Design Stratagy
This recycle bin project focused on research and product strategy before form development. I studied different recycling behaviors and explored how simplehuman’s plastic can line could support easier sorting at home. The work included compartment options, color indicators, bag/liner handling, pedal and lid concepts, shipping efficiency, store display, packaging, and target price. The final direction proposed a practical dual-compartment recycle can that balanced user behavior, retail needs, cost, and product design.
这个回收垃圾桶项目的重点，是在造型设计之前先做研究和产品策略。我研究了不同用户的回收行为，并探索 simplehuman 的塑料垃圾桶系列如何帮助用户在家中更容易分类回收。工作内容包括分仓方式、颜色识别、垃圾袋处理、踏板与上盖方案、运输效率、店内陈列、包装方式和目标价格。最终方向是一款实用的双仓回收垃圾桶，在用户行为、零售需求、成本和产品设计之间取得平衡。
这个回收垃圾桶项目的重点，是在造型设计之前先做研究和产品策略。我研究了不同用户的回收行为，并探索 simplehuman 的塑料垃圾桶系列如何帮助用户在家中更容易分类回收。工作内容包括分仓方式、颜色识别、垃圾袋处理、踏板与上盖方案、运输效率、店内陈列、包装方式和目标价格。最终方向是一款实用的双仓回收垃圾桶，在用户行为、零售需求、成本和产品设计之间取得平衡。
Simplehuman Mobile Laundry Hamper
This plastic laundry hamper was developed as an extension of simplehuman’s successful slim can design language into a new laundry category. The tall, narrow body, rear wheels, pull handle, metal accent, and lock-like lid detail helped connect it visually to the plastic can family while making it easier to move around the home. I also added a small upper compartment for items like underwear and socks, keeping them separated from larger dirty laundry for better organization and hygiene. Ventilation openings were integrated into the body to help the hamper feel more breathable and practical for everyday use.
这款塑料洗衣篮，是把 simplehuman 成功的 slim can 设计语言延伸到洗衣收纳品类。细长桶身、后轮、拉手、金属点缀，以及类似上盖锁定的细节，让它在视觉上延续塑料垃圾桶系列，同时也更方便在家中移动。我也在上盖位置加入一个小型分隔空间，可以放内衣、袜子等小件衣物，让它们和大件脏衣服分开，使用上更有秩序也更卫生。桶身上的通风孔则让洗衣篮在日常使用中更透气、更实用。
这款塑料洗衣篮，是把 simplehuman 成功的 slim can 设计语言延伸到洗衣收纳品类。细长桶身、后轮、拉手、金属点缀，以及类似上盖锁定的细节，让它在视觉上延续塑料垃圾桶系列，同时也更方便在家中移动。我也在上盖位置加入一个小型分隔空间，可以放内衣、袜子等小件衣物，让它们和大件脏衣服分开，使用上更有秩序也更卫生。桶身上的通风孔则让洗衣篮在日常使用中更透气、更实用。
Microfiber Mitt
This microfiber mitt series was designed to make home cleaning easier to organize and use. Each mitt was developed for a different surface — stainless steel, kitchen, glass and mirror, TV and computer screens — with color coding and clear labels to help users quickly identify the right one. I visited the factory to select and test different microfiber textures, looking for materials that could clean well without leaving water marks or streaks. I also designed the color system and tag labels, turning a simple cleaning accessory into a more organized and user-friendly product family.
这个 microfiber 清洁手套系列，是为了让家庭清洁变得更容易分类和使用。每一片对应不同表面，包括不锈钢、厨房、玻璃与镜子、电视和电脑屏幕，并用颜色区分和清楚的标签，让用户可以快速找到正确的清洁布。我亲自到工厂选择和测试不同的 microfiber 材质纹理，寻找擦拭后不容易留下水痕或痕迹的材料。我也设计了颜色系统和标签识别，把一个简单的清洁配件，变成更有秩序、更容易使用的产品系列。
这个 microfiber 清洁手套系列，是为了让家庭清洁变得更容易分类和使用。每一片对应不同表面，包括不锈钢、厨房、玻璃与镜子、电视和电脑屏幕，并用颜色区分和清楚的标签，让用户可以快速找到正确的清洁布。我亲自到工厂选择和测试不同的 microfiber 材质纹理，寻找擦拭后不容易留下水痕或痕迹的材料。我也设计了颜色系统和标签识别，把一个简单的清洁配件，变成更有秩序、更容易使用的产品系列。
Simplehuman Retro Can Concept
This concept explored how a retro-style trash can could still feel aligned with simplehuman’s modern stainless-steel language. I kept the classic cylindrical body and domed lid, but refined the proportions, pedal detail, handle, and metal surfaces to make the design feel cleaner, more precise, and more contemporary. The goal was to create a familiar household form with a more premium simplehuman character.
这个概念探索的是，如何让复古风格的垃圾桶也能符合 simplehuman 现代、不锈钢、精密的产品语言。我保留了经典的圆柱桶身和弧形上盖，但重新调整比例、踏板细节、把手和金属表面，让整体更干净、更精致，也更现代。目标是把一个熟悉的家用品造型，转化成更有 simplehuman 高级感的产品。
这个概念探索的是，如何让复古风格的垃圾桶也能符合 simplehuman 现代、不锈钢、精密的产品语言。我保留了经典的圆柱桶身和弧形上盖，但重新调整比例、踏板细节、把手和金属表面，让整体更干净、更精致，也更现代。目标是把一个熟悉的家用品造型，转化成更有 simplehuman 高级感的产品。
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